On Wednesday, January 7, 2026, the strawberry sector will gather at Congress Center 1931 in 's-Hertogenbosch for the annual Strawberry Day. A day full of knowledge, inspiration, and networking opportunities for everyone involved in the cultivation, trade, and innovation of strawberries and other soft fruits.

The International Soft Fruit Conference will take place on Thursday, January 8, and is the largest international conference in the soft fruit industry. Every year, we welcome many visitors, exhibitors, and presenters from all over the world, and we hope to welcome you to the 14th edition of the International Soft Fruit Conference.

You can register via this link: click here.